Using Marketing Techniques to Affect Behavioral Changes in Security
by David Spark on April 24, 2015
“When it came to information security awareness, we wanted to get much more of a visceral response from our people than we were getting up to then. Before, we were simply selling. You must do this. You must do that. Without any real interaction with the people,” said Thom Langford (@thomlangford), CISO of the Publicis Groupe, about his agency’s new “marketing focused” direction for internal security awareness.